Montevideo Fashion Secrets: Meet the Designers

Montevideo pulses with a quiet kind of creativity—thoughtful, rooted, and effortlessly original. Away from the mainstream, a group of pioneering designers are creating fashion that’s less about trends and more about soul. And now, for a limited time, you’re invited behind the seams. In this intimate experience curated for Mastercard cardholders, you'll step inside the working ateliers of four of Uruguay’s most innovative designers: Ana Livni, Peter Hamers, Alejandra Rizzo, and Cuca Arocena. These are not showrooms—they're living, breathing creative spaces where inspiration becomes form, and sustainability meets artistic integrity.

As you explore their creative worlds, you’ll have the rare chance to sit down with each designer and hear firsthand how they blend heritage craftsmanship with forward-looking design. From sculptural knitwear to architectural tailoring, you’ll witness collections that speak volumes without saying a word.

While this is not a shopping tour, you’ll be offered a private opportunity to purchase one-of-a-kind, limited-edition pieces—not found in stores. It’s a chance to take home a piece of Uruguay’s creative spirit, worn with meaning.

Highlights:

• Go behind the scenes of Montevideo’s top independent fashion ateliers
• Enjoy private, in-person conversations with acclaimed Uruguayan designers
• Explore sustainable collections that combine heritage, artistry, and innovation
• Optional access to limited-edition pieces, offered exclusively to guests
• A curated cultural experience for the style-conscious traveler

What is Priceless:
Witnessing the creative spark in real time. Sharing coffee with the mind behind the design. Feeling the story in the seams of a garment that wasn’t made for mass production—but made with heart. These are the moments that can’t be replicated—and that’s what makes them Priceless.

Unique for Mastercard Only:
Private Atelier Access: Exclusive entry into working designer studios, typically closed to the public.
Designer Meet-and-Greet: Personal time with some of Uruguay’s top fashion visionaries.
First Access: Option to purchase rare pieces directly from the designers—only available through this experience.