Trip Advisor is a company that most in the travel industry have the deepest respect for, being one of the biggest travel entities in the world for sharing holiday ideas and finding peer reviewed places to go on Holiday.
In March 2020, the Covid-19 pandemic hit Finland. Everything in the Travel industry stopped overnight as people were forced to stay home to stay safe. Businesses from all sectors were impacted but none as hard as travel. Given that we had just about developed the MVP of our travel SaaS in late 2019 once again you could argue that my timing was "uncanny".