Inspiration and help for the travel industry - Toristy Blog

Steve Jackson

I'm a Brit living in Finland, a serial entrepreneur and I was once slightly famous in analytics industry circles. I've written 2 books, spoken at over 100 conferences, sold 2 companies, helped acquire 2 companies and improved over 100 websites sales or conversions in the last 2 decades. I'm now onto my 3rd start up in the Travel SaaS space.
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Recent Posts

Travelling During the Pandemic to Crete

Jul 26, 2020 2:35:44 PM / by Steve Jackson posted in Travel, Destination, crete

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This isn't really a post about how we wined and dined in Crete. Nor is it about  how I dominated our rounds of Uno at various bars (I am checking to see if my friends actually read my posts, with this statement :D). Nor is it or how we basked in 29-30 degree sunshine for a week. This post is about the differences, the new restrictions and observations I made between pre and post pandemic travel. 

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Growing in a Covid-19 world: Interview with Mylene Soriano

Jul 14, 2020 12:14:50 PM / by Steve Jackson posted in General, Growing

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Trip Advisor is a company that most in the travel industry have the deepest respect for, being one of the biggest travel entities in the world for sharing holiday ideas and finding peer reviewed places to go on Holiday.

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Growing in a Covid-19 world: Interview with Clem Dada

Jul 10, 2020 11:50:41 AM / by Steve Jackson posted in General, Growing

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In March 2020, the Covid-19 pandemic hit Finland. Everything in the Travel industry stopped overnight as people were forced to stay home to stay safe. Businesses from all sectors were impacted but none as hard as travel. Given that we had just about developed the MVP of our travel SaaS in late 2019 once again you could argue that my timing was "uncanny".

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Toristy becomes a Touriosity partner

Jun 25, 2020 9:20:28 AM / by Steve Jackson posted in Travel, General

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We're delighted to announce that we partnered with Touriosity a new marketing consortium with one aim: to help tour operators and activity providers drive more direct bookings without paying heavy commissions or content curation fees.

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Toristy Partners with Redeam to Bring Distribution Connectivity to its Customers

May 13, 2020 1:00:00 PM / by Steve Jackson posted in Travel, General

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Would I do It Again? A year Into Running A Travel Start Up.

Apr 28, 2020 3:40:31 PM / by Steve Jackson posted in Travel, General

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Light at the end of the tunnel?

We set-up the full time operation of Toristy almost a year to the day (after about a year of part time R&D) and what a year it has been. Even though my career to date has had its fair share of adversity I've never witnessed what we're seeing today. 

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Key performance indicators in the Coronavirus era and beyond

Mar 10, 2020 2:00:12 PM / by Steve Jackson posted in Travel

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I was impressed with the coming together of the attendees of Arival when it was postponed last weekend due to the Coronavirus. Many people were stranded or in Berlin anyway but one thing I've learned about the travel industry is people help each other in times of crisis.

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ARIVAL - BERLIN 1ST - 3RD MARCH

Mar 3, 2020 3:52:51 PM / by Steve Jackson posted in Travel

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We're heading to Berlin - Join us.

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10 FRIENDS FOR TOUR AND ACTIVITY OPERATORS

Mar 3, 2020 3:15:10 PM / by Steve Jackson

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So we're going to be writing a monthly article and this is the first output from it. It will be a monthly tour and activity operator focused post that will hopefully help in some way.

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THE WORLD TRAVEL MARKET (WTM) LONDON 2019

Mar 3, 2020 3:03:43 PM / by Steve Jackson

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