Toristy is a Finnish company with an international team and outlook. Our brand reflects the experiences you can see and do in Finland. We've taken our brand colours from the magnificent northern lights which you can see very clearly in winter especially in the Lapland area.

We got into this business to help the smaller businesses and we're geared up to make tour operators famous, selling activities, experiences, events and tours, in a white labeled offering on websites with high volumes of travel consumer traffic designed for in-destination sales. 

In a nutshell we’re trying to help your customer find experiences and the local in-destination businesses to be found by travellers. 

Our mission? Making tours and activity operators famous.

Steve Jackson

CEO & Founder

Steve Jackson, CEO, is the main business development and strategic lead of the business. A highly respected and well known name in the analytics industry in his previous career and a sought after speaker in Europe and the USA.

Steve is also a published author (Cult of Analytics) and previously had two successful exits as CEO/founder (Aboavista in 2006, and Quru Oy in 2016).

A native of Sunderland in the UK, he can often be found shouting at the TV when his beloved SAFC are losing at football, sampling the finest malt whiskeys or fishing somewhere.

Clinton Deacon

CTO and Founder

Clinton Deacon, CTO, is a technical developer with a strong understanding of full stack development and APIs and is the lead developer of Toristy.

He previously had one successful exit with which in 2015 was one of the world's largest online auto enthusiast publications which was acquired by MotorSport LLC and became part of the portfolio. He previously served as CTO of the digital analytics company Quru Oy.

A native from Leicester in the UK, Clinton can often be found secretly practising at pool so he can beat his friends and colleagues on a Friday night after work.

Maarten Patteeuw

CDO and investor

A conversion driven lead generation specialist Maarten first started working with the likes of Nokia, Kalmar and Basware. Later in 2011 after joining the digital Agency CROP he turned his attention to the consumer market utilising marketing communications, ecommerce and marketing automation.

Maarten developed the digital marketing of the 3 Michelin star restaurant Hertog Jan for 10 years and Lombok Lodge Indonesia (hospitality) and e-commerce development for 5 years.

A native of Brugge in Belgium, Maarten (like many Belgians) is keen to ride mountain bikes on dirt tracks and through forests, so if he isn't doing digital he's doing that instead.


Contact us for more information

We're confident we'll be able to help you. Whether you're a tour and activity operator that needs a reservation system, or you already use one and want an In Destination sales strategy.

You could also be an enterprise that wants to monetise traffic from your travel, media or other consumer travel website.

We'd love to get on a call for half an hour to find out how we can help.

Drop us a line to let us know who you are and one of our representatives will be in touch to find out more about what you want to sell.